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Windermere Celebrates 37 Years of Community Service Day
Every year in June, Windermere offices close for business in order to participate in Community Service Day. An annual tradition since 1984, our agents, staff, and franchise owners spend the day volunteering in their communities completing a variety of neighborhood improvement projects. Here are a few highlights from this year’s Community Service Day from around our network.
Windermere Rowland Realty – California
The Windermere Pinole and Diablo Realty offices joined together and volunteered for the Food Bank of Contra Costa & Solano Counties, working in their warehouse to bag produce for a food giveaway. After reaching out to their clients and peers, agents were able to gather $2,850 in donations for the food bank, an amount that will allow them to provide 5,700 meals to the local community.
Pictured: Scott Tuffnell, Denise Ramirez, Mike Rowland, Renee Rowland, Diane Cockrell, Mona Logasa, Dave Nardi, Ellen Osmundson, Jim Georgantes, Tina Rowland, Jacob Cardinale, Nicolars Ramirez, Luis Ramirez-Agudelo
Pictured: Scott Tuffnell, Denise Ramirez, Mike Rowland, Renee Rowland, Diane Cockrell, Mona Logasa, Dave Nardi, Ellen Osmundson, Jim Georgantes, Tina Rowland, Jacob Cardinale, Nicolars Ramirez, Luis Ramirez-Agudelo
Windermere Fort Collins & Windsor – Colorado
For CSD 2021, Windermere Fort Collins partnered with ChildSafe Colorado, an organization that provides therapy for victims of childhood abuse and seeks to “break the cycle and heal the trauma resulting from childhood abuse and neglect with specialized treatment, education, and community outreach.”
Windermere agents and staff completed a variety of indoor and outdoor projects including painting, planting flowers, landscaping, as well as supply collection and organization. In addition to their hands-on work, Fort Collins also set up an online portal for clients, friends, family, and community members to support their work through online donations to ChildSafe.
Pictured: Heather Patel, her son, and Jill Pino
The Windermere office in Windsor, Colorado partnered with the Weld RE-4 School District to host a school supply drive to provide supplies for children in low-income households for the 2021–2022 school year. In addition to the in-person event, they also had over fifteen local businesses volunteer by hosting a drop box in the weeks leading up to the event. Twenty-five boxes were donated by a local moving company, Johnson Moving & Storage. On the day of the supply drive, the boxes were filled with donations.
Pictured: Suzanne Ekeler, Tammy Fisher, Angie Hoskins, Kelsey Vandemark, Angie Clauser, Karla Laferriere, and Anali Roath
Windermere Sandy Real Estate – Oregon
The Windermere Sandy Real Estate office organizes blood drives every year, so when it came time for this year’s Community Service Day, they knew exactly where to turn: The American Red Cross. With the help of Windermere agents, Red Cross volunteers set up in Windermere Sandy’s conference room, getting folks registered for the drive and handing out t-shirts. The Windermere Sandy staff greeted donors on the way in and during the afternoon, reception was handled by Windermere owners Alan and Therese Fleischman.
A white American Red Cross truck parked in a parking lot.
Windermere Real Estate Utah
In communities throughout the state of Utah, Windermere agents were out in force for Community Service Day. The office in Layton, UT weeded and maintained playground areas and outdoor spaces at the Safe Harbor Crisis Center. Agents joined together to lay bark and install solar lights along the walkways on the property. The organization was also presented with a $5,000 check from the office’s Windermere Foundation funds.
Agents from the Park City office worked with local organization EATS Park City to package seeds and provide interview clips of stories relating to food and local culinary traditions. EATS Park City is dedicated to empowering and growing healthy communities with fun, food, and nutrition advocacy. Windermere Utah also made a $5,000 donation to the organization.
Windermere Real Estate Ellensburg – Washington
The agents and staff at Windermere Real Estate Ellensburg held a canned food drive, collecting donations at their office and dropping off grocery bags at three-hundred homes in the area for people to add non-perishable food items. They made the round on the final day of the drive, collecting 1,387 pounds of food for the Fish Community Food Bank. After they dropped off the donations, the Ellensburg team went to two different gardens owned by the food bank and spent the day weeding, cleaning up, and planting new foods.
Pictured: Caitlin Wable, Sally Vietzke, Danielle LaHaie, Erich Cross, Jennifer Savage, John Gardner, Cara Marrs, Genevieve Gillman, Casey Mills, Taylor Hull, Misti Sandnes
All In, For Community Amid COVID-19
Over the past few weeks, as the effects of COVID-19 have spread to everywhere Windermere has offices, we have seen an outpouring of support from our agents and offices in their local communities, embodying what it means to be All In, For You.
The Bellevue, WA-based Windermere Real Estate East Inc. offices have been all in for their community in recent weeks by organizing “Feed the Front Lines.” This effort has raised upwards of $9,000, with many members volunteering their time to help pick-up and deliver much-needed meals to the medical professionals at a local hospital. So far, they have scheduled six shifts of lunch and dinner deliveries, totaling 415 meals. They have reached out further into the community, collecting donations for local small businesses that have been forced to close.
Windermere agent Chris Gaines—based in Boise, Idaho with the Windermere Powerhouse Group—was inspired to deliver food and other necessities to the elderly in his neighborhood. Chris and his family spent the day visiting local grocery stores and gathering supplies to make care packages. After divvying everything up, they safely delivered the care packages to neighbors, who were sincerely grateful. “It was clear by the excitement of some of them that we were the first to have visited since all of this began,” said Chris of his neighbors.
In other cities where Windermere operates, such as Palm Springs, agents are volunteering to buy and deliver groceries for the local elderly population who are currently unable to leave home due to the threat of COVID-19.
On Maui, the local Windermere office is routing Windermere Foundation donations to a local food bank. On top of that, they will provide that same food bank with a donation from each closed home sale over the next 60 days. Agents on Maui are also volunteering to prepare grab-and-go breakfast and lunch meals for kids at the Kihei Charter School.
In Nevada, the mother-son team of Reba St. Clair & Devone Donley are providing delivery services free of charge to their neighbors throughout the Lake Las Vegas area. They are picking up prescriptions and performing food deliveries, making themselves a dependable resource to their community.
The Seattle-area offices that make up Windermere Wall Street recently donated $2,000 to Refugee Artisan Initiative (RAI) to aid in the supply of personal protective equipment (PPE), such as surgical masks. RAI’s mission is to transform the lives of refugee and immigrant women by providing sustainable work in sewing and handcrafting goods.
As our agents and offices have proven time and time again, together we can make a difference. We will continue to share these uplifting stories of support for our communities through the COVID-19 pandemic.
All In, For Community. All In, For You.
What Does It Mean to Be All In?
What does it mean to be “All in”?
At Windermere, it means our agents love what they do, acting beyond themselves, and being there when it counts. During these uncertain times, we want you to know that our agents are more focused than ever on taking care of their clients and helping them move their dreams forward.
Windermere Launches “All in, for you” Branding Campaign
Posted in Windermere by Shelley Rossi
Windermere Real Estate has officially launched a new branding campaign on the heels of the company’s brand refresh that was completed in 2018. The “All in, for you” campaign is the next step in bringing the refreshed Windermere brand to life by amplifying the company’s unique “why”.
Told, in part, through stories generated by actual Windermere agents, the “All in, for you” campaign sets out to illustrate Windermere’s unique culture, and what has drawn both agents and clients to it for nearly 50 years.
“We’re lucky to have a brand with such a rich legacy, but we have to continue to innovate and press forward,” said Windermere president, OB Jacobi. “The brand refresh that we did last year was part one of Windermere’s brand story; part two is about bringing our stories to life and showing our clients how we’re ‘all in’, for them.”
Development of the “All in, for you” campaign was led by Windermere Vice President of Marketing, Julie Dey, and Portland, OR-based global design firm, Ziba Design, whose clients include companies, such as FedEx, P&G, Adidas, REI, and Intel. Ziba started the year-long process by conducting interviews and holding focus groups with Windermere agents, franchise owners, and staff. They also interviewed past buyers and sellers to better understand the experience of working with a Windermere agent.
“We needed to speak directly with consumers to understand what people want, where real estate is headed, and the differentiated value that Windermere agents provide,” said Rob Wees, Creative Director at Ziba, adding, “Real estate is an infrequent, emotional, and complicated process. And every experience is so different.”
“In an era of technology and convenience, we wanted to show the public the real value of working with a Windermere agent—one that shows how compassion, expertise, advocacy and an over-commitment to service can help people through an incredibly important moment in their lives,” said Wees.
Components of the “All in, for you” campaign include TV, print, digital marketing, out-of-home advertising, and partnerships with key media companies to create unique content opportunities. To kick-off the campaign, TV ads will begin running March 21 in the Seattle market.
“While some real estate companies are telling what is essentially a technology story about ones and zeroes, our story is more about connecting humans with their dreams. And it’s a story we can’t wait to tell,” said Dey.
